Plant-based meat: GCC market opportunities

23 FEB 2023

As consumer behaviours and expectations change across the Middle East, plant-based meat is becoming more and more popular. Valeria Krynetskaya, Head of Plant-Based Venture THRYVE™ at multinational group IFFCO, explores how far the industry can go


  • Food & Beverage
  • Investment
  • Catering
  • Sustainability
  • Gulfood