Beauty World Middle East 2021

Beautyworld Middle East, the region’s largest international trade fair for the beauty industry for 25 years, is currently underway at Dubai World Trade Centre. We spoke to Simon Mellor – CEO, Messe Frankfurt Middle East, to discuss the importance of in-person events and how they facilitate thousands of face-to-face conversations which create opportunities for key industry players to display new technologies and innovations whilst instilling trust in their products.


  • Beauty