Press Release

'MASTERS OF DIRT’ set to Strom Dubai With Daredevil Stunts

11 May 2015

'MASTERS OF DIRT’ set to Strom Dubai With Daredevil Stunts

Dubai is revving up for the most anticipated freestyle show of the year - Masters of Dirt – presented by XDubai in partnership with the Dubai World Trade Centre (DWTC), which will debut in the emirate from December 2-4. Roaring into action at DWTC’s Arena during the UAE’s National Day holiday, the action-packed show will incorporate 17 of the world’s leading international FMX, BMX, MTB, Quad and Snowmobile riders, two fire cube artists, six Fuel Girls, and a live DJ – all combined into one high-octane entertainment-fuelled arena show. Ticket prices start at AED 100 and are available from www.mastersofdirt.ae

Headlining the show are internationally-renowned FMX riders, Libor Podmol and Massimo Bianconcini. The Czech-born Podmol is the first non-American rider to win a Gold Medal in the celebrated Moto X Step up at the X Games in Texas, while Bianconcini is a silver medalist at the gravity-defying competition. Podmol is also known for conceptualising the extreme FMX surfer take-off stunt that is widely used across the industry. Heath Frisby, the world’s best snowmobile freestyle rider and multiple X games gold medallist, will also star alongside leading riders from across the globe.

Javad Khoramifar, Marketing Director for XDubai, said, “XDubai is thrilled to partner with Dubai World Trade Centre to bring one of the world’s most electrifying event to the emirate of Dubai for the very first time. Well reputed for their display of gravity defying performances and amazing pyrotechnics, we are confident that Masters of Dirt will give Dubai residents and visitors a show that is sure to keep their pulses racing”.

Performing sell out shows in Europe and Africa, Masters of Dirt has been setting the standard for world class FMX and bike stunt entertainment for the past 10 years and is bringing a revamped show offering for its UAE debut, including for the first time in its history, showcasing desert toys in their repertoire such as the razor buggy.

Commenting on Masters of Dirt and its exclusive production for Dubai, Ahmad Alkhaja, Senior Vice President - Venues, Dubai World Trade Centre said: “Master of Dirt has been trailblazing some of the most iconic and entertaining free style shows over the last decade and is promising to take it to new heights for their regional debut in Dubai. Masters of Dirt spectacularly combines breath-taking stunts with an adrenaline packed show that pushes limits to the extreme, making this a thrilling and affordably priced action-packed experience for the entire family which will have to be seen to be believed.”

The theatrically built show will be boosted by pyro effects, light displays, fire shows by the famous Fuel Girls, and all choreographed to the energetic beats of a live DJ who will keep the crowds buzzing throughout the two hour extravaganza. 

“Dubai is about to witness one of the most electrifying shows - including cliff-hangers, tsunamis, tail whips, back flips – you name it, we do it!” said Georg Fechter, founder of Masters of Dirt. “As a team, we pride ourselves on the fact that Masters of Dirt is exceptional and vastly different from any other freestyle sports event; we look forward to putting on a dynamic show for the audiences.” 

After sell-out shows around the world including South Africa, Poland, Malta, Germany, Austria, Cyprus, and the UK, Masters of Dirt is bringing the show to Dubai for the first time. In addition to being a freestyle show, Masters of Dirt is also a lifestyle brand with its own fashion line and music concerts.

Masters of Dirt will be held at the Dubai World Trade Centre from 2-4 December 2015. For more information, visit www.mastersofdirt.ae