The first Dubai Food Carnival, a two-day, family-friendly food and beverage extravaganza organised by Dubai World Trade Centre (DWTC) – which is also home to Gulfood, the world’s largest annual food and hospitality event – will be held under the banner ‘Fun, Flair & Flavours’ debuting at Dubai Festival City from 21-22 February, 2014.
A celebration of food, fun and entertainment, the Dubai Food Carnival will kick-start the inaugural Dubai Food Festival - a 23-day, city-wide, gourmet-themed celebration designed to enhance Dubai’s position as the region’s gastronomy capital.
A hugely-anticipated gastronomy social event, the Dubai Food Carnival will feature celebrity chefs conducting educational culinary masterclasses and workshops, dozens of enticing food pavilions, mouth-watering food tastings, and a multi-cultural feast of music. Additionally, comedy and family-themed competitions will play out to tens of thousands of visitors on a blockbuster 360° stage.
“The Dubai public loves its food and the emirate is home to a vibrant culinary scene where a combination of local and international food outlets and celebrity chef restaurants offer an amazing array of choice to residents and visitors alike,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Department, DWTC.
“The Dubai Food Carnival, a dedicated consumer extravaganza where established restaurants and new-to-market operators can engage their target audience, has been designed to satisfy local and regional demand for a culturally-rich, multinational entertainment proposition pinned on the universal appetite for all things culinary. The sheer diversity across this new, value-added offering represents the ultimate food weekend for operators and consumers.”
With Manal Al Alem, a regional chef dubbed the ‘Queen of the Arabic kitchen’, Chef Silvena Rowe, star of BBC food show, Country Show Cook-Off, and the new season of Chopped, the hit cooking competition programme, and Chef John Torode, the straight-talking co-host and judge of BBC food shows MasterChef, Celebrity MasterChef and Junior MasterChef, providing a sprinkling of star power, four additional cuisine artisans will join the famous trio for a head-to-head ‘cook-off’ in The Chef’s Dome - a dedicated, live cooking demonstrations area.
“It’s great to be a part of the inaugural Dubai Food Carnival,” said Chef Rowe. “Dubai has the most incredible food and raw ingredients and I’m really looking forward to exploring the city’s culinary diversity and meeting thousands of knowledgeable food lovers – the city is a melting pot of so many cultures and foods!”
The Carnival’s central stage will host multicultural performances by a troupe of Brazilian Capoeira dancers, Japanese Basho Championship sumo wrestlers, including three-time world champion, Nara, and one of the region’s leading bilingual comedy acts, Ali Al Sayed.
Additionally, Mina Liccione, star of Broadway hit, STOMP, will perform Matbakh – Kitchen Rhythm, an energetic stage spectacle where ‘Dubai’s ‘First Lady of Comedy’ uses everyday kitchen utensils to create a stunning percussion soundtrack.
Other events include the Great Yalla BBQ, an open BBQ competition sponsored by Weber and the MLA and featuring members of the public in a head-to-head challenge on 21 February before a Grand Final on 22 February, The Extreme Food Challenge, a marathon chili-eating competition, and My Dad Can Cook in association with 7 Days newspaper, a week-long cooking competition with its Grand Final on 22 February.
With major hotels such as Radisson Blu Hotel, Dubai Deira Creek, already in on the act, a host of local and international food and beverage outlets are also signing up. Exhibitors range from international mega chains such as Pizza Express - which now boasts in excess of 400 restaurants in the UK and more than 40 across Europe, Hong Kong, India and the Middle East – to boutique, home-grown franchises such as Chinese Connection, an Asian restaurant in Dubai Internet City, and Mandilicious, the Dubai-based specialists of traditional Arabian cuisine served with a modern touch.
“We strongly believe that joining this prestigious event presents limitless possibilities and business opportunities in terms of sales, exposure and media mileage. We want to play a part in the Dubai Food Carnival’s success,” said Zabna Amer, Owner, Chinese Connection.
Open from 10am to 11pm on 21-22 February, tickets to the Dubai Food Carnival are AED60 (US $ 16) per person. Children under 12 enter free.
For more information, visit: www.dubaifoodcarnival.com