Dubai World Trade Centre (DWTC) is set to welcome 11 international congresses in 2014, spanning a number of strategic industry sectors, which will deliver an estimated AED117 million (US$32millon) economic boost for the emirate.
The congresses will see more than 12,000 international delegates in attendance, including many global thought leaders in their respective fields, which includes healthcare, transportation, legal and technology.
“Dubai’s position as a premier international business tourism destination has grown steadily over recent years, buoyed by our core focus on developing our credentials as a global hub for key industries to hold meetings, conferences and exhibitions. Dubai World Trade Centre continues to create a strong business case to attract major global congresses to our shore, as evidenced by a robust 2014 calendar,” said Ahmed Alkhaja, Senior Vice President – Venues, DWTC.
“Critically, we are seeing some major wins across tactical industry segments, which further reinforces Dubai’s knowledge economy proposition, and creates a rich sharing platform for ideas and discussion that will positively impact decisive regional market sectors.”
One strategic industry pillar being targeted next year is healthcare, with DWTC set to welcome three medical congresses – Asia Pacific Dental Congress, Excellence in Paediatrics and Scars and Wounds Middle East – which will attract more than 5,000 leading specialists.
In the field of law, DWTC will host two conferences, The 19th Conference of the International Association of Prosecutors as well as The Annual Conference of the International Association of Law and Forensic Sciences, with the latter a collaboration with Dubai Police.
Another key win for the emirate is the hosting of the Project Management Institute (PMI) Global Congress. As the world’s largest not-for-profit membership association for the project management profession, the annual meeting is expected to attract more than 1,200 top-level delegates from across the globe.
Other key events in 2014 include GSMA MENA, World Congress of Engineering Education, International Baccalaureate Workshop, International Cotton Association Congress and UIPT MENA, the region’s largest public transport event.
MICE tourism has been identified as one of the key pillars of Dubai’s 2020 tourism plan, with the number of international trade visitors to the emirate expected to swell from 900,000 in 2012 up to between 1.3-1.9 million by the end of the decade.
DWTC is part of the ‘Bid Alliance’, which is a collaboration of the emirate’s stakeholders that have united to create a communal approach to handling international congress bids. The group is part of the Dubai Convention and Events Bureau, a division of Dubai Department of Tourism and Commerce Marketing (DTCM).