Established under DWTC Free Zone, ISEZA is the world’s first dedicated business cluster for the sports and entertainment industries.

Located in One Central, it brings together global stakeholders, from clubs and leagues to agencies, brands, and investors, within a connected ecosystem that drives collaboration, innovation, and growth.

Key Offerings

Ecosystem Role

ISEZA plays a central role in building Dubai’s position as a global hub for sports and entertainment. As the region’s first dedicated ecosystem for these industries, it serves as a strategic platform for integration, visibility, and collaboration across sectors.

By offering tailored business support, ISEZA accelerates market entry, strengthens industry connections, and acts as a gateway for global brands and entrepreneurs expanding from Dubai into the wider region.

Highlights & Impact

Community  Activations

Multiple partner activations within the One Central community

Global  Partnerships

Strategic partnerships with global brands and key industry players

One Central Resident Access

Dedicated space in One Central offered to ISEZA residents for activations, events and networking opportunities

Prime Event Entry

Access to prime events hosted at ISEZA for the sports and entertainment business community