Among the niche trade shows to successfully debut last year was Sleep Expo Middle East. Building on its inaugural year, the event returns in 2020 for its second edition – driven in part by two fundamental factors.
First, this is the only dedicated show of its kind in the MENA region. Second, it represents an actively growing sector, where both volume and value are on the rise.
This combination makes the three-day Expo ideal for exhibitors and buyers alike. Covering areas including mattress manufacturing, mattress machinery, sleep technology and accessories, bed linen and sleeping aids, the exhibitor roster will be a truly global showcase of suppliers and distributors.
The first edition drew more than 40 exhibitors from nine countries, including the UAE, India, China, Thailand, Sri Lanka and Spain. The second edition is organised across two verticals: Sleep Tech and Sleep Care. Sleep Tech enables manufacturers to explore and access new equipment, raw materials and industry solutions. Sleep Care, meanwhile, features new and sustainable solutions from the mattress/bed/linen industry.
The exhibition is accompanied by the two-day Sleep Expo Conference, where delegates can discuss emerging industry trends, challenges and solutions.