Celebrating its 25th edition, SGI is the largest exhibition in the Middle East dedicated to signage, digital signage, retail signage, outdoor media, and screen and digital printing.
For companies in these sectors, the show is a proven platform for building brand awareness, increasing market share and forging new partnerships. Every year, the show attracts key decision makers from across the industry: throughout its 25-year history, more than 250,000 serious buyers have participated, representing over 100 countries.
SGI's success is set to continue in 2022. Alongside traditional areas such as large format printing, textile printing and precision engraving and cutting, this year's show will highlight growing sectors such as digital signage, 3D printing, AI, robotics and labelling.
Popular elements will be back too, including Masters of Wrap – a live vehicle wrapping show which entertains crowds and creates a platform for discussion around tactics for advertising on wheels.