​​​​​​Already the biggest exhibition of its kind in the Middle East, SGI Dubai is adding several new categories to its 2020 programme, underlining the show’s important role within the region’s sign and graphic imaging industry.

Among the new segments are software and artificial intelligence. Both bring innovative breakthroughs to the profession, extending what’s logistically possible and enabling higher cost-efficiencies. Moreover, this new technologically led era is impacting every area: from traditional to digital signage, retail signage solutions, outdoor media, screen and digital printing.

Other new areas for 2020 include branding and labelling, consumables and spare parts, and metal and engraving. These will all appear alongside the show’s existing exhibitor portfolio of equipment, solutions and providers. For several years now, this mix has attracted the largest gathering of industry stakeholders from across the Middle East, Europe, Asia and Africa. With this expanded agenda, SGI Dubai 2020 is set to attract more visitors than ever.