Private Label and Licensing Middle East

Private Label and Licensing Middle East

Time & Date


Event Type



Food, Hotel and Catering


Trade Only

Organised By: Dubai World Trade Centre

​Private Label MEASA (PL-EX) will be the MENA region's exclusive exhibition for Food and Non-Food FMCG product mix expansion and brand placement, connecting private label suppliers, licensing companies and contract manufacturers from all over the world with clients from the Middle East and Africa region.

Private label has enormous long-term growth potential since sales are still equal to only 10% of all grocery value. The Middle East and African region is soon to see greater opportunities in the world of private label, brand licensing and contract manufacturing as retail channels consolidate and consumers become accustomed to the concept of own store brands.