Ripped bodies, chiselled torsos and sculpted physiques will be back in the limelight as Dubai Muscle Show returns to Dubai World Trade Centre in December for its third edition.
Under a pumped atmosphere spanning 14000 sq. m., over 200 exhibitors from 35 countries will put on display the latest and the best in fitness equipment and services for over 25,000 visitors. Providing a spectacular opportunity for upcoming fitness brands to make their mark in a market estimated to be worth $380m in 2016, Dubai Muscle Show is hard core fitness focused event unlike any other in the region.
Featuring 600+ athletes, including heavyweights from the bodybuilding universe, Dubai Muscle Show is hugely popular amongst fitness fans. They are drawn to the event by the prospect of meeting their muscular idols, picking up new techniques, and also witnessing exhilarating sports competitions that include strongman, calisthenics, boxing, mixed martial arts, kick boxing and bodybuilding.
Alongside the world-class exhibition, Dubai Active Show will energize the crowds with a number of interactive features, educational events and fitness demonstrations, while Reebok Les Mills Live Dubai will bring the best instructors on the planet for the Middle East’s biggest fitness class event.