Farming is changing. According to the United Nations, traditional models are no longer sufficient to feed existing populations, and globally this situation will only grow worse unless the sector can innovate dramatically. The UAE, for example, currently imports more than 90 per cent of its food. Of all the sectors where disruption is critical, agriculture is at the forefront.
Already the longest-running agricultural exhibition and conference in the region, AGRA Middle East has now also become one of the key global forums where this future-focused agenda is taking shape.
For 2020, it is pushing this aspect even further. A completely new element will be added to the portfolio: AgraTech, bringing together the latest innovations in agriculture and precision farming aimed at boosting production and addressing food security.
This new feature will accompany dedicated show areas for animal farming and health, aquaculture and crop farming.
As well as addressing major industry issues and helping to shape the future, AgraME is also an essential place to do business. Its reputation is now on a global scale, enabling exhibitors and visitors to generate and secure quality deals across the Middle East, Africa and the Indian sub-continent.