Press Release

Spectacular Cirque Éloize’s iD heads to Dubai World Trade Centre

17 Jul 2013

Spectacular Cirque Éloize’s iD heads to Dubai World Trade Centre

​UAE residents are in for a thrilling summer of circus arts and urban dance as Cirque Éloize’s iD heads to Dubai for the first time. The show, which will take place at the Dubai World Trade Centre (DWTC) from August 15th to 24th, is presented as part of ‘Summer is Dubai’, a 3-month long campaign organised by the Dubai Festivals and Retail Establishment, an agency of the Department of Tourism and Commerce Marketing, which is aimed at positioning Dubai as the summer destination of choice for families across the UAE and from the region and around the world.

Founded in 1993, Cirque Éloize is one of the world leaders in contemporary circus arts. The company recently partnered with Cirque du Soleil® based on a common creative vision and international entertainment appeal. With ten original productions to its credit, Cirque Éloize has presented almost 4,000 performances in over 440 cities and 40 countries. iD is debuting for the first time in the Middle East and features 15 artists, 12 circus disciplines and urban dance acts including breakdance, hip-hop and breathtaking acrobatics.

Jeannot Painchaud, Cirque Éloize President and Artistic Director said, “We are very excited about our upcoming shows in Dubai and look forward to dazzling the audiences with a rich display of artistic excellence. For 20 years now, Cirque Éloize has been combining circus arts with music, dance and theatre in a path-breaking and original manner - and iD is no exception. The name of the show “iD” stands for Identity; it is an urban city tale, filled with color, passion and energy.”
Painchaud added, “iD is a unique combination of urban dances, circus arts, acrobatics, multimedia to the beat of an original soundtrack. It is with great pleasure that we bring this show to Dubai for the very first time and we are certain it will captivate audiences of all ages.”

Laila Suhail, CEO of Dubai Festivals and Retail Establishment said: “As part of ‘Summer is Dubai’, we are pleased to bring this exciting show of dance and acrobatic excellence to the emirate. Dubai, which is home to a myriad of cultures, is known as a hub for world-class events covering numerous fields, especially those that encourage cultural integration and understanding. We believe that by promoting such aesthetic means of expression created by entertainment brands of the caliber of Cirque Éloize, visitors will be presented with plenty of choices that will make their summer holidays in Dubai both meaningful and memorable. Cirque Éloize, like its partner Cirque Du Soleil, is at the heart of the renewal of circus arts worldwide, and we are sure their performance will wow audiences.”

The ‘Summer is Dubai’ campaign from 7th June to 7th September brings together under one umbrella, notable events of Dubai’s annual summer season such as the ever popular Dubai Summer Surprises festival, which concluded on 7th July, Modhesh World, the largest indoor family edutainment destination in the Middle East, which will run till 28th August, Ramadan in Dubai, which is currently underway to showcase a number of cultural activities reflecting the importance of the Islamic month, as well as giving visitors a flavour of Emirati hospitality and traditions, and Eid in Dubai, an event that brings together the different cultural backgrounds of Dubai’s visitors and residents, as they celebrate together in harmony.

iD by Cirque Éloize is another achievement in DWTC’s growing portfolio of live events, and follows soon after the highly successful Cirque Du Soleil Dralion was held at the venue earlier this year. It will run from August 15th to August 24th in Sheikh Rashid Hall, Dubai World Trade Centre. Tickets can be purchased from or +9714 4573212