Exhibitor's Checklist
In this section
Getting Ready
Before your event starts we recommend that you work through the following checklist to ensure you are prepared:
The checklist
8-10 weeks before the show
- Read your exhibitors’ manual thoroughly
- Book ad space in trade magazines
- Request exhibitor badges
- Review your objectives and make a plan
- Create show collateral and give-aways
- Appoint a stand contractor
- Invite key clients and potential customers
- Make hotel reservations
- Check that your stand and its contents are insured
3-7 weeks before the show
- Order stand furniture
- Order electrical services
- Order audio-visual services
- Order stand cleaning services
- Order telephone services
- Order internet services
- Order food and beverage services
- Order security services if required
- Order rigging services if required
- Arrange shipping of equipment and units
- Check if guests know your stand and hall number
10 days before the show
- Organise stationery and literature supplies
- Check move-in date and time
- Ensure staff have exhibitor badges
- Follow up invitations with phone calls
- Plan post-show follow-up activities
- Check confirmations for ordered services
Setting up at the show
- Review manual for pre-ordered services
- Collect all exhibitor badges
Top tips
- Choose the right show. Pick one with a good record of attracting your kind of buyers.
- Book your stand early. You’ll have a better choice, more time to plan and the chance of an early booking discount.
- Start promoting early. Send letters to current and potential clients to let them know you’re exhibiting.
- Design your stand carefully to enhance your offerings. Make sure your product is the main feature so visitors know what you do.
- Look for qualified buyers. Get your staff to search out the right people, qualify their interest and record their details.
- Follow up. The show is the first big step, but for the best results contact all the buyers you meet afterwards.
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