Beauty World Middle East, a vibrant and colourful trade fair, continues to attract some of the leading international names in the industry and trade visitors from around the world. The exhibition is a veritable showcase of the global beauty products, hair, fragrances and well-being industries. A dynamic trade event, brimming with some of the latest products and services available in the industry it has become a must attend trade fair.

The demand for cosmetics and other beauty related products is on the increase in the Middle East and Africa, further underlining the huge potential that exists for Beautyworld Middle East. Beauty World 2011 welcomed 18,210 visitors from 107 countries and featured 755 exhibitors from 44 different countries - a near 10% increase on the previous edition.