The rising interest in organic food products across the world, the UAE is and the Middle East region as a whole is also going through a quick transition phase. The MENOPE 2012 will bring together the certified organic and natural products markets under single roof to deliver the latest trends and showcase of new and innovative products. MENOPE 2012 is the ideal platform for global players in this sector to capitalise on this opportunity of rapid uptake of natural, organic and herbal products in the region.